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The e.l.f. full-coverage, 16-hour wear concealer featuring a large doe foot applicator to conceal, correct, contour and highlight for flawless skin. The highly pigmented formula is lightweight, dries matte and won't settle into fine lines or creases. Ideal for all skin types. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. Highlights 16-hour full coverage concealer Light-weight matte finish Highly pigmented long-wearing formula Large doe foot applicator to conceal, sculpt, contour, and highlight 100% Vegan and Cruelty-Free

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A lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it). Previously called Flawless Finish Foundation. Why we love: Buildable, blendable color Semi-matte finish Improves uneven skin tone and texture   Key Ingredients: Glycerin - Hydrates the skin   Great for: All skin types How To Use Using a buffing foundation brush or makeup sponge, blend the liquid foundation onto the forehead, nose, cheeks, chin, jawline, and upper neck.Pro Tip: For long-lasting performance, apply face primer before application of foundation. Ingredients Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Tridecyl Trimellitate, C12-15 Alkyl Benzoate, Sorbitan Sesquioleate, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Polyisobutene, Silica, Boron Nitride, PEG/PPG-15/15 Dimethicone, Ethylhexylglycerin, Caprylyl Glycol, Magnesium Sulfate, Magnesium Stearate, Disteardimonium Hectorite, Silica Dimethyl Silylate, Triethoxycaprylylsilane, Phenoxyethanol, Aluminum Hydroxide, Fragrance (Parfum), Limonene, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Linalool, Citronellol, Geraniol, Coumarin, Benzyl Benzoate. May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). Ingredients may change or vary from time to time; refer to packaging for the most accurate list.

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Introducing, our best anti-blemish moisturiser yet, that reduces blemishes and deeply hydrates skin. Experience visible results from just 8 hours.* Our specialised formula provides triple targeted efficacy, specifically designed for those with oily-combination, blemish-prone skin. This powerful moisturiser for blemish-prone skin is formulated to target various skin concerns including blackheads, blemishes and post-acne marks. Gently exfoliates with Salicylic Acid to unclog pores and help prevent spots & breakouts. Notably, this blemish control moisturiser suitable from 10 years old**  and for all skin tones, it is particularly beneficial for individuals prone to acne.  *Consumer test, 54 subjects, after 1 application **Under parental supervision Key Benefits: Anti-Blemish moisturiser for blackheads, blemishes, post-acne marks. Results visible from 8 hours* Effectively unclogs pores, reducing spots & breakouts. Suitable from 10 years old**, ideal for both teenagers & adults -44% blemishes, -66% blackheads, -45% marks in 4 weeks^ 24hr hydration. Hypoallergenic, non comedogenic and dermatologically tested. Revolutionary Phylobioma active ingredient targets the root cause of acne prone skin, helping to significantly reduce appearance of blemishes, across all skin tones. Combat post-acne marks: fades the appearance of stubborn marks and gives a more even skin tone appearance. Moisturising and soothing, suitable for acne-prone individuals, even accommodates sensitive skin. How To Use: Take a small amount of Effaclar Duo+ M moisturiser for oily, mild acne-prone skin. Apply to the whole face morning and/or evening after cleansing skin with Effaclar Purifying Foaming Gel. Apply the blemish control moisturiser on your face before applying make up. Avoid eye contour. Ingredients: AQUA / WATER / EAU • GLYCERIN • DIMETHICONE • ISOCETYL STEARATE • NIACINAMIDE • ISOPROPYL LAUROYL SARCOSINATE • SILICA • AMMONIUM POLYACRYLOYLDIMETHYL TAURATE • ORYZA SATIVA STARCH / RICE STARCH • PUNICA GRANATUM PERICARP EXTRACT • POTASSIUM CETYL PHOSPHATE • SORBITAN OLEATE • ZINC PCA • GLYCERYL STEARATE SE • ISOHEXADECANE • SODIUM HYDROXIDE • MYRISTYL MYRISTATE • 2-OLEAMIDO-1,3-OCTADECANEDIOL • MANNOSE • POLOXAMER338 • PROPANEDIOL • HYDROXYETHOXYPHENYL BUTANONE • CAPRYLOYL SALICYLIC ACID • CAPRYLYL GLYCOL • VITREOSCILLA FERMENT • CITRIC ACID • TRISODIUM ETHYLENEDIAMINEDISUCCINATE • MALTODEXTRIN • XANTHAGUM • PENTYLENE GLYCOL • POLYSORBATE 80 • ACRYLAMIDE/SODIUM ACRYLOYLDIMETHYLTAURATE COPOLYMER • SALICYLIC ACID • PIROCTONE OLAMINE • PARFUM/FRAGRANCE. N70027100/1 Validity after opening: 12 Months. Always check the manufacturer instructions.  

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Our best-selling primer goes matte! The skin perfecting Matte Putty Primer is infused with Kaolin and White Charcoal to absorb excess oil for a shine-free finish. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on makeup. Which Putty Primer is perfect for you? • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish • Matte Putty Primer – Perfect for those who want a shine-free matte complexion Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. Highlights Matte putty primer that smooths over imperfections Universal Sheer Provides a poreless, shine-free, matte complexion Infused with kaolin and white charcoal to absorbs excess oil Velvety texture grips makeup for all-day wear 100% Vegan and Cruelty-Free

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Our best-selling primer goes matte! The skin perfecting Matte Putty Primer is infused with Kaolin and White Charcoal to absorb excess oil for a shine-free finish. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on makeup. Which Putty Primer is perfect for you? • Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion • Poreless Putty Primer- Perfect for those who want a poreless, flawless finish • Matte Putty Primer – Perfect for those who want a shine-free matte complexion Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

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The e.l.f. Poreless Face Primer helps fill in enlarged pores, fine lines, and wrinkles to transform your face into a flawless, smooth canvas ideal for long-lasting makeup application. Infused with Tea Tree and Vitamins A & E for restorative benefits. Use this under foundation to create the ideal makeup base for glowing, smooth skin Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. Highlights Creates a smooth canvas by filling in pores, fine lines, and winkles Preps skin for makeup application Infused with Tea Tree and Vitamins A & E for restorative purposes 100% Vegan & Cruelty-Free

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The e.l.f. Hydrating Face Primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application. The formula is infused with Grape, Vitamins A, C, & E to help boost complexion, and hydrate your skin. The creamy texture creates a natural matte finish. Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. Highlights Creates a smooth canvas to prep skin for makeup application Infused with Grape, Vitamin A, C, & E to hydrate the skin and boost complexion Creamy texture has a natural matte finish 100% Vegan & Cruelty-Free

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A face primer that smooths, brightens, and preps your skin for makeup, while also leaving it with a radiant, luminous finish. Why you'll love it: Silky cream formula smooths and brightens skin Delivers sheer coverage with a subtle shimmer Preps skin for a flawless, long-wear makeup application New look features packaging reduction of over 35%! Get glowing—this face primer multitasks to prep your skin for a flawless makeup application, while also delivering a smooth finish with subtle golden shimmer. The silky cream formula glides on with ease, providing sheer coverage that brightens skin and lets your complexion will glow from within. Great for: Normal, combination, dry, and dull skin How To Use: Apply to clean skin prior to makeup application to prep skin. Use a small amount and blend evenly on your face. Ingredients: Cyclopentasiloxane, Cyclohexasiloxane, Dimethicone Crosspolymer, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Silica Dimethyl Silylate, Phenoxyethanol. May contain: Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 40 Lake (CI 16035), Blue 1 Lake (CI 42090), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Tin Oxide (CI 77861). Ingredients may change or vary from time to time; please refer to the product packaging for the most accurate list.

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e.l.f. Intense H2O Proof Eyeliner is a waterproof liquid eyeliner pen that easily creates thin or thick lines with intense color. The quick-dry smudge proof liquid eyeliner formula instantly enhances the lash line with long lasting color. The felt tip pen applies color smoothly without smudging, feathering, or running for complete precision.Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic. Highlights Waterproof liquid eyeliner pen Creates thin or thick lines with intense color Quick-dry smudge proof formula 100% Vegan and Cruelty-Free

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Give your complexion stunning definition and a luminous glow with e.l.f. Cosmetics' Halo Glow Contour Beauty Wand. With an easy-to-use cushion tip, this sculpting tool lets you contour like a pro! The lightweight liquid formula is infused with hydrating squalane and effortlessly blends into skin to add natural-looking definition and a glint of radiance. Apply and blend into the hollows of your cheeks, jawline, temples, hairline, and sides of your nose for a more defined face and a precise application. Choose from a range of 5 shades.Why you’ll love it: • Easy-to-use contour wand with a cushion-tip applicator• Gives you a radiant, naturally sculpted complexion• Liquid, buildable contour formula effortlessly blends into skin• Infused with skin-loving 2% squalane Highlights Easy-to-use liquid contour wand with a cushion-tip applicator Gives you a radiant, naturally sculpted complexion Liquid, buildable contour formula effortlessly blends into skin Infused with skin-loving 2% squalane 100% vegan, cruelty-free, and Leaping Bunny Certified

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Give your complexion stunning definition and a luminous glow with e.l.f. Cosmetics' Halo Glow Contour Beauty Wand. With an easy-to-use cushion tip, this sculpting tool lets you contour like a pro! The lightweight liquid formula is infused with hydrating squalane and effortlessly blends into skin to add natural-looking definition and a glint of radiance. Apply and blend into the hollows of your cheeks, jawline, temples, hairline, and sides of your nose for a more defined face and a precise application. Choose from a range of 5 shades.Why you’ll love it: • Easy-to-use contour wand with a cushion-tip applicator• Gives you a radiant, naturally sculpted complexion• Liquid, buildable contour formula effortlessly blends into skin• Infused with skin-loving 2% squalane Highlights Easy-to-use liquid contour wand with a cushion-tip applicator Gives you a radiant, naturally sculpted complexion Liquid, buildable contour formula effortlessly blends into skin Infused with skin-loving 2% squalane 100% vegan, cruelty-free, and Leaping Bunny Certified

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