This silky putty primer creates a flawless base by minimizing pores and smoothing skin. With a velvety texture, it grips makeup for long-lasting wear and blurs imperfections for a soft-focus effect. A staple for seamless makeup application.
Features
Minimizes the look of pores
Extends makeup wear time
Soft, velvety texture
How to Use
Apply a thin layer to clean skin
Focus on T-zone or pore-prone areas
Let set before adding foundation
This illuminating base offers a soft glow for the fairest complexions. It blurs imperfections, evens skin tone, and adds a sheer radiance for that "no-makeup makeup" finish. Ideal for glowing up dull or tired skin.
Features
Radiance-boosting for fair skin
Blurs pores and imperfections
Versatile as primer or glow enhancer
How to Use
Smooth onto clean skin
Blend with sponge or fingertips
Layer under or over makeup
Brighten your complexion with this fair-toned liquid filter, offering a subtle glow that enhances natural beauty. Lightweight and hydrating, it leaves skin smooth and radiant without looking shiny. Ideal for fair skin with cool undertones.
Features
Illuminates fair skin tones
Hydrating, skin-enhancing formula
Great as a base or highlight
How to Use
Use as primer or mix with foundation
Apply to high points of the face
Blend with fingertips or brush
This complexion booster adds a radiant glow while blurring imperfections for a flawless, lit-from-within finish. With light-reflecting pigments and skincare benefits, it can be worn alone or under makeup for a soft medium glow.
Features
Medium shade with radiant finish
Enhances skin tone and smooths texture
Lightweight and breathable formula
How to Use
Apply to face with fingers or sponge
Blend evenly across skin
Use alone or under foundation
A liquid concealer delivers high coverage with a silky, velvet-like texture that seamlessly smooths imperfections and dark circles. It blends effortlessly, offering a matte finish that stays comfortable throughout the day. With SPF 30 protection and a paraben‑free formula, it supports skin health while camouflaging flaws.
Features
High‑coverage, oil‑free liquid formula with a velvet touch
SPF 30 shields skin and helps prevent sun damage
Lightweight blendability for a long-lasting, matte result
How to Use
Apply a small amount to under‑eye area or targeted spots.
Gently pat or blend in using fingertips, sponge, or brush.
Build coverage as needed and let it settle into the skin.
A lightweight liquid foundation provides medium coverage and a naturally flawless finish that lasts up to 16 hours. Formulated with active ingredients and SPF 15, it applies smoothly, blending evenly to embrace facial contours seamlessly. Suitable for all skin types and free from parabens.
Features
Medium coverage with a natural, long‑wearing finish
SPF 15 protection for daily wear
Feather‑light, blendable formula that diffuses imperfections
How to Use
Dispense a small amount onto the back of your hand or brush.
Apply to face using fingertips, sponge, or foundation brush.
Blend outward until an even, seamless complexion is achieved.
A lightweight liquid foundation provides medium coverage and a naturally flawless finish that lasts up to 16 hours. Formulated with active ingredients and SPF 15, it applies smoothly, blending evenly to embrace facial contours seamlessly. Suitable for all skin types and free from parabens.
Features
Medium coverage with a natural, long‑wearing finish
SPF 15 protection for daily wear
Feather‑light, blendable formula that diffuses imperfections
How to Use
Dispense a small amount onto the back of your hand or brush.
Apply to face using fingertips, sponge, or foundation brush.
Blend outward until an even, seamless complexion is achieved.
A lightweight fluid that offers medium, natural‑looking coverage while feeling breathable on the skin. Designed for up to 16 hours of wear, it smoothly blends to even out tone, with a natural finish and SPF 15 to protect throughout the day.
Features
Delivers medium coverage with a natural, skin‑like finish
Lightweight texture with SPF 15 and 16‑hour long‑wear performance
Formulated with active ingredients for smooth application and uniform appearance
How to Use
Apply a small amount onto clean, moisturized skin.
Blend evenly with brush, sponge, or fingers for seamless finish.
Build coverage as needed, or set with powder for extended wear.
A breathable, matte‑finish complexion base that controls oil and shine throughout the day for a flawless look. This oil‑free, lightweight foundation offers buildable coverage and includes broad‑spectrum SPF 15. Enriched with antioxidant Vitamin E and multi‑mineral powders, it nourishes skin while maintaining wear for up to 24 hours—resisting heat, sweat, humidity, and transfer.
Features
Oil‑absorbing, matte finish tailored for combination/oily skin
Long‑wearing (up to 24 hours) with SPF 15 protection
Skin‑care benefits: Vitamin E and multi‑mineral powders for oil control and nourishment
How to Use
Prime clean, moisturized skin for a smooth foundation base.
Dispense 1–2 pumps and dot onto central face areas; blend outward with brush or fingers.
Layer for desired coverage and set with powder if needed for all‑day matte perfection.
Brightens and refreshes dull, tired‑looking skin with a hydrating, colour‑correcting primer that smoothes and protects for flawless make‑up application.
Features
94% skincare‑rich formula infused with plant extracts and microbiota complex
Corrects dullness and fatigue while enhancing natural radiance
Lightweight, fluid texture offers 24‑hour hydration and pollution protection
High‑Lumitech filter effect helps blur imperfections and improve makeup hold Convenient pump tube ensures mess‑free, precise application
How to Use
After skincare, dispense one or two pumps onto clean fingertips.
Smooth over entire face or apply selectively to fatigue‑prone areas.
Let it set before applying foundation, or mix with foundation for a radiant base.
The e.l.f. Hydrating Camo Concealer in Fair Rose is a long-wear liquid concealer that provides full, crease-proof coverage while hydrating your skin. This lightweight, highly pigmented formula corrects and perfects, covering up blemishes and under-eye circles with a smooth, satin finish that lasts all day. It's an ideal choice for normal, combination, and dry skin types. The concealer features a large doe foot applicator for easy and precise application to conceal, correct, contour, and highlight. This product is 100% vegan, cruelty-free, and made in a Fair Trade Certified™ facility.How to Use1. Prep the under-eye area with an eye cream, like the e.l.f. Holy Hydration! Eye Cream, followed by a primer.2. Use the large doe foot applicator to apply the concealer to desired areas, such as under the eyes, on blemishes, or areas of redness.3. Gently blend the product using your finger, a sponge, or a concealer brush. For areas needing more coverage, stipple the product, and buff out the edges for a seamless finish.IngredientsWater (Aqua), Cyclopentasiloxane, Propylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Trimethylsiloxysilicate, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Ethylhexyl Hydroxystearate, Cetyl PEG/PPG-10/1 Dimethicone, Propylene Glycol Dibenzoate, PEG-10 Dimethicone, Disteardimonium Hectorite, Sodium Chloride, Phenoxyethanol, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Perfluorooctyl Triethoxysilane, Trihydroxystearin, Silica, Caprylyl Glycol, Ethylhexylglycerin, Disodium EDTA, Sodium Hyaluronate, Rosa Damascena Flower Water. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).ARTG/AUST-L/AUST-R NumberThis product is a cosmetic and does not have an ARTG, AUST-L, or AUST-R number, as these are assigned to therapeutic goods in Australia.
