Leading the way to embrace its own dreams, actor Zac Efron embodies the spirit of the new fragrance. He was shot for the campaign by acclaimed photographer Rankin, while the film was captured by renowned director Anthony Mandler.

Film star Zac Efron was chosen for his unique and daring spirit, perfectly representing the drive to pursue every aspiration that the fragrance stands for. Seize the day: Zac was photographed against the dynamic backdrop of New York’s skyline at sunrise.

Now it’s up to you. Dare to take that first step to your own adventure.

How to apply:

Spray on pulse points.

Notes:

Revitalizing iced mint leaves will awaken your senses, wild tea aromas will invigorate your soul while the vetiver will empower your confidence and masculinity. A sensory explosion for the man looking for ultimate freshness, in the heat of the day or night. Hugo Iced – as fresh as ice, as strong as steel.