Enjoy rich, radiant hair colour without compromise thanks to a gentle formula that’s free from ammonia and silicon. This permanent hair dye delivers vibrant, natural-looking results with up to 100% grey coverage, leaving hair looking beautifully refreshed and full of life. Dermatologist tested and designed to be kind to the scalp, it’s enriched with a nourishing blend of oat milk to smooth frizz, soy protein to help strengthen strands, and argan oil for intense hydration. The result is visibly healthy, shiny hair with long-lasting colour that endures beyond 28 washes. Each pack includes protective gloves and a conditioning treatment to deeply nourish hair after colouring. Ideal for those seeking an effective yet caring colour solution in a rich chocolate brown shade.